I solve problems (and puzzles, video games, you name it). I want to solve people's problems with products and services, and make their experiences a better one. And because people make a business (whether working in it, paying for it), I want to solve their problems too.
I'll listen to your problems.
Understand this human being called user.
Generate a bunch of ideas.
Build upon one idea and prototype.
Test and fail fast to find the best solution.